Transparency is One of the Best Crisis Policies

liesStudying crisis communication theory has led me to examine a myriad of fascinating cases. The primary ethic that seems to continually resurface in all successful cases is transparency.

Bruce Hennes of Hennes Paynter Communications in Cleveland, Ohio, a leading crisis communications firm, told me the core values of his practice are “tell the truth, tell it all, tell it first.”¬†While seemingly obvious, lack of transparency is often the spark that causes a small incident to erupt in the flames of a full-fledged crisis.

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