3 Reasons Why Public Relations Ain’t That Easy

Kermit the Frog saying "It's not that easy doing PR"

Original Image Courtesy: Mike Cassano; Cropping and Text: Casey Braun

As my first year of graduate study in public relations draws to a close, I feel compelled to discuss something I don’t think enough people realize: Public relations isn’t that easy.

Having experienced a myriad of internship and informational interviews, conferences, PRSSA meetings, lectures and other industry events, I feel qualified to make that declaration. It is inspired by a disturbing realization I had this year. There is a very real issue public relations practitioners have to face every day. They have to justify their existence in corporations and the usefulness of their services to clients.

I would argue the root of all evil in the public relations justification battle are the following sentiments: “It’s just communication. Anyone can do it,” or worse yet, “I’m the fill-in-the-blank-with-C-suite-position. I know best.” If those were true statements, I imagine we wouldn’t have this list detailing the biggest PR failures of 2013.

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