iPad mini Against Steve Jobs’ Wishes?

The iPad mini has been the source of lots of discussion on the Internet these past few weeks. I think a bit of the conversation that’s been avoided is would Steve Jobs have ever approved of such a project. Just like a great many people, I’m here to give a simple opinion.


I don’t believe Steve Job would have ever approved of a smaller iPad. It goes against, he believed what was conducive to creating quality tablet applications and software. Steve’s exact quote was the following (taken from an All Things D article):

“The reason we [won’t] make a 7-inch tablet isn’t because we don’t want to hit [a lower] price point,” Jobs said. “It’s because we think the screen is too small to express the software. As a software driven company, we think about the software strategies first.”

Such tablets, Jobs said, would be useful only if they came with sandpaper to file down human fingers to a quarter of their size. There’s just a limit to how little physical area a screen element can be and still be able to be pinched and swiped.

Time will tell if the newest Apple product will be successful. Supposedly, Apple’s notion was to stay competitive in the smaller tablet market (i.e. Nook Tablet, Kindle Fire, etc.). I do think that compared to the price points of the Nook and Kindle, the iPad mini is overpriced at $329, $429 and $529 for the 16, 32 and 64GB models. But is there a point to making something in between an iPad and iPhone when there is already something between a computer and a smartphone?

But I’m sure Apple will rake in the dough as usual. And good for them! They’re a business and a successful one. But I just wonder what Steve would have said.

Check out the introductory video from Apple below.

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