Strategic Communications Portfolio

In the following accordion file are various samples of work I have done. The first fold features strategic planning efforts. The second fold features some traditional public relations writing samples, including press releases, fact sheets and a newsletter. The third fold feature various websites and web projects on which I have worked. The fourth fold features public-relations-related case studies and analyses I have written. The writing here is tailored in more of an academic fashion.

If you would like to examine additional samples of my work or have an inquiry regarding other work I have completed, feel free to email me at cbraun4@kent.edu.

Strategic Planning

Sample 1: Strategic storytelling plan created for Tree City Coffee & Pastry

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Sample 2: Social media engagement plan presentation created for Kent State University’s School of Journalism and Mass Communication

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Sample 3: Ethics analysis and plan for Pfizer Inc.

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Sample 4*: Crisis communication and reputation management plan created for the Northeast Ohio Public Energy Council

*Not posted online to protect proprietary information. Contact Casey at cbraun4@kent.edu to obtain a copy.

Public Relations Writing Samples

Sample 1: Traditional pitch package featuring a planning document, press release, FAQ, email pitch and social media post for Lil Paws Winery

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Sample 2: Event-specific pitch package featuring a planning document, fact sheet, email pitch and social media posts for Lil Paws Winery

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Sample 3: Internal communications newsletter for TV2, a television station with more than 200 employees

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Digital Public Relations and Web Design

Sample 1: Vine video campaign strategic planning document for the Kent State University public relations program

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Sample 2: http://www.ledtheway.org — Website designed for They Led the Way museum exhibit

Sample 3: http://www.smartphoneskent.org — Website designed for Be Smarter Than Your Phone honors course at Kent State University

Public Relations Case Analyses

Sample 1: J.C. Penney branding issues analysis

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Sample 2: City of Detroit bankruptcy ethical case analysis

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